An AI GTM consultant helps your go-to-market team apply AI where it actually moves revenue: research, content, pipeline operations, and reporting. I audit where the hours really go, design workflows your team can run without me, and train people hands on. The goal is capability that stays after the engagement ends, not a stack of tool subscriptions.
AI where it moves revenue, not where it makes noise.
Foundations before tools, and a human in the lead, always. Every engagement starts with where your team’s hours actually go, because the best AI use case is rarely the one on the conference slide. The work typically covers:
The Audit
Where the hours go across research, content, pipeline, and reporting, and which of those hours AI should own, assist, or never touch.
Working Workflows
Marketing and sales workflows your team runs without me on retainer. If a workflow would not survive your team running it alone, I do not ship it.
Hands-On Training
People learn AI by building something real, not by watching a demo. Every session ends with something running.
AI Visibility
How your company shows up when buyers ask AI tools about your market. AI is the new front door, and most companies have never checked theirs.
Four ways to work together, from a scan to a program.
Crys Clear AI for GTM Foggy → Focused → Crystal Clear
Six weeks from AI-curious to AI-operational, built around your team, your data, and your tools. Intake calls with each team lead, six weekly 90-minute working sessions, and office hours after every session so nobody stalls out. Your team maps its real GTM friction, builds a shared Business Brain, ships working workflows, and leaves with a 90-day roadmap. Full curriculum and FAQ.
Executive AI Coaching
1:1 coaching for founders and executives who want hands-on help applying AI to their own work, decision-making, and workflows. Tailored to how you actually operate.
Team AI Office Hours
Recurring working sessions where your team brings real work and leaves with it done better. Reinforcement that keeps adoption from stalling after the kickoff excitement fades.
Monthly AI Visibility & SEO Review
A monthly read on how your site performs in search and in the AI tools your buyers ask, with fixes prioritized by impact.
Workshops & Executive Sessions
A single high-impact session to align leadership or kickstart a team, from vibe coding to AI strategy. See the speaking page for formats.
For teams that want capability, not a vendor dependency.
This is for you if
- Your team is AI-curious but nothing has stuck beyond a few ChatGPT windows.
- Leadership bought licenses and adoption flatlined after week two.
- You want workflows your own people run, not a consultant on permanent retainer.
- You care whether buyers find you when they ask AI about your market.
- You want honest answers about what AI cannot do yet.
This is not for you if
- You want a list of tools to buy. Tools are the last step, not the first.
- You want to skip straight to autonomous agents. Today the reliable wins are human-led workflows, so that is where we start. As autonomy matures, and it is maturing fast, we build toward it from a foundation that works.
- You see AI primarily as a way to shrink the team. The results in my work come from making the team you have more capable, and that is where I focus.
- You want someone to do the work forever. My engagements are designed to end.
Audit, build, hand off.
1. Audit. We map where the hours go across your go-to-market motion and rank where AI assistance pays fastest. No tool talk yet, on purpose.
2. Build. We ship real workflows against your real work, teaching your team hands on as we go. Teach for 30, build for 45, share for 15. Every session ends with something running.
3. Hand off. Your team leaves with working workflows, a shared Business Brain, and a 90-day roadmap they own. Office hours and ongoing formats exist if you want reinforcement, but independence is the design goal.
An AI consultant who has run the GTM motion.
Most AI consultants have never owned a revenue number. Most marketing leaders have never written code. I have done both: I started as a programmer and I lead marketing as a fractional CMO for B2B SaaS companies. That combination is why my AI recommendations start from your funnel, not from a feature list, and why the workflows fit the job your team is actually paid to do.
It is also why organizations have me teach this publicly: I am an instructor for Pavilion’s AI in GTM School, I facilitate HackingHR’s AI@Work series, and I lead hands-on labs for Women in AI. You can watch 18 recordings before you ever get on a call with me.
Questions teams ask before hiring an AI GTM consultant
What does an AI GTM consultant actually do?
Helps your go-to-market team apply AI where it moves revenue: research, content, pipeline operations, and reporting. Audit first, then working workflows, then hands-on training.
The deliverable is capability. Your team should run everything we build without me, which is why every engagement is structured around handoff from day one.
How is this different from just buying AI tools?
Tools without workflow design is how companies end up with licenses nobody uses. Foundations come first: where the hours go, what good output looks like, and who owns each step.
Most teams already own more AI capability than they use. The gap is almost never access to tools. It is knowing which work to hand the tools, and how to check what comes back.
Do we need technical people on our team for this to work?
No. I teach marketers, sellers, and operators, not engineers. If your team can write a good brief, they can learn this.
I started as a programmer, so when something does need a technical hand, I can build it or tell you exactly what to ask for. Your team does not need to code to run the workflows we ship.
How do you bring AI into a team without the hype?
Foundations before tools, and a human in the lead, always. No agent hype, and honest answers about what AI can and cannot do well today.
The fastest way to kill AI adoption is overpromising. I teach what reliably works today, flag what does not, and build review steps into every workflow so quality stays a human decision.
What is AI visibility, and why does it matter for GTM?
AI visibility is how your company shows up when buyers ask ChatGPT, Claude, Gemini, or AI search about your market. It is the new front door, and it is measurable.
Buyers increasingly start research in an AI tool instead of a search box. If those tools do not know you, you are losing deals you never saw. I check this monthly for clients and fix what the models are getting wrong.
When buyers ask AI about your market, do you show up?
Run a free scan to see how your site appears across AI search and the large language models your buyers already trust. It takes under a minute.
Run My Free ScanReady to find out where AI actually fits?
Tell me where your team’s hours go and what you have already tried. I will tell you honestly where AI will pay fastest, and where it will not. Either way you leave the call knowing more about your own operation than you did before it.
Email Crys or see the six-week program →