Fractional GTM Leadership and Practical AI Enablement for Startup Teams
I help founders and startup teams turn strategy into traction through fractional marketing and operations leadership, practical AI adoption, executive coaching, and hands-on team enablement.
Fractional Growth & GTM Leadership
For startups that need experienced leadership across marketing, operations, and go-to-market execution.
This is ideal for early-stage and growth-stage companies that need more than advice. I step in as a strategic partner to help clarify positioning, align teams, improve execution, and build the systems that support efficient growth.
What this can include:
Best for: Founders and leadership teams who need senior-level marketing and operational guidance without hiring a full-time executive.
Crys Clear AI for GTM
A private, six-week program that takes your go-to-market team from AI-curious to AI-operational.
Intake calls with each team lead, six weekly 90-minute working sessions, and office hours after every session so nobody stalls out. Teach for 30, build for 45, share for 15. Every class ends with something real running. The full curriculum, FAQ, and program overview are one click away.
Your team leaves with:
Best for
Executive AI Coaching
One-on-one coaching for founders, executives, and operators who want to use AI more strategically and effectively.
These sessions are designed to help leaders apply AI directly to their own work. That might mean improving strategic thinking, accelerating research, streamlining planning, refining communications, or identifying where AI can support team performance.
What we can work on:
Best for: Founders, CMOs, COOs, chiefs of staff, and team leaders who want a practical partner in adopting AI.
Team AI Office Hours
Ongoing support for organizations that want help turning training into real adoption.
Office hours give your team a place to bring questions, test ideas, troubleshoot workflows, and build confidence using AI in the flow of work. This is often the best next step after a workshop or training engagement.
Office hours can include:
Format options
Best for: Organizations that want practical, ongoing support as teams learn to use AI effectively.
Monthly AI Visibility & SEO Review
For teams that want to show up when buyers search on Google and when they ask AI.
A monthly retainer that tracks how your brand shows up across traditional search and the AI tools your buyers now use to make decisions. Each month you get a clear report, a prioritized action list, and the strategy behind it, so your visibility keeps compounding instead of drifting.
What’s included each month:
Best for: Founders and marketing teams who want to stay findable as buyers shift from search engines to AI.
Speaking & Executive Workshops
Practical, engaging sessions for founder groups, leadership teams, accelerators, and startup communities.
I speak on the real-world use of AI across marketing, operations, and go-to-market teams, with an emphasis on practical adoption, team readiness, and execution.
Sample speaking topics:
Best for: Conferences, leadership offsites, founder communities, accelerators, and internal team events.
What Clients Typically Need Help With
Who I Work With
Engagement Formats
Engagements can be structured in a few different ways depending on your goals:
Fractional leadership retainers
Ongoing strategic and operational support for startups that need senior-level guidance across go-to-market, marketing, operations, and execution. Best for teams looking for an embedded partner rather than one-off consulting.
Single workshops or team training sessions
Focused sessions designed to help teams build practical skills, align around priorities, or explore specific AI and GTM topics. Best for organizations that want a strong starting point or a high-impact internal session.
Multi-session enablement programs
A series of sessions built to move teams from learning to implementation over time. Best for organizations that want deeper adoption, reinforcement, and role-specific support.
1:1 executive coaching packages
Personalized coaching for founders and leaders who want hands-on support applying AI to their own work, decision-making, and workflows. Best for executives who want practical guidance tailored to how they operate.
Ongoing office hours and advisory support
Recurring sessions that give teams continued access for questions, workflow review, and adoption support after initial training or strategy work. Best for organizations that want momentum, accountability, and real-world application.
Speaking engagements and custom workshops
Practical sessions for leadership teams, founder communities, accelerators, and events. Best for organizations looking for engaging education, executive discussion, or tailored team workshops.
Let’s Find the Right Fit
If you’re looking for a strategic partner to help your team grow, adopt AI more effectively, or build stronger go-to-market systems, let’s talk.