Six weeks from AI-curious to AI-operational.
Yes, the pun is intentional. Crys is short for Crystal, and clarity is the whole product.
Crys Clear AI for GTM is a hands-on program for go-to-market teams at small businesses and growth-stage companies. No hype. No fear-mongering. Your team, your tools, and something real running by the end of every single session. Most AI training explains what AI could do. This program leaves your team with workflows, tools, and habits that are already doing it.
Download the Program Overview (PDF) Bring It to Your Team
How the Program Works
1. Intake calls before we start
30 minutes with each team lead. I learn where your team’s hours actually go and what you have already tried, so every session teaches from your world instead of generic examples.
2. Six weekly 90-minute working sessions
Teach for 30, build for 45, share for 15. Hands-on-keyboard every week, because building is where AI adoption actually sticks.
3. Weekly office hours
A 60-minute drop-in after every session. Anyone who kept building and hit a wall gets unstuck before the next class. Nobody stalls out.
The Six Weeks
Week 1: The Fog Check
Map your GTM motion, find where the hours actually go, and pick your three highest-friction targets. Most AI failures are strategy failures. This week is the fix.
Week 2: The Business Brain
Build a shared context pack, your positioning, personas, voice, and offers, inside the AI tools you already use. The week that makes every later week work.
Week 3: Function Builds I
Working sessions by function. Sales and partnerships build account planning and research workflows. Ops builds automation and reporting.
Week 4: Function Builds II
Each function turns last week’s build into a documented, repeatable workflow the whole team can run without them.
Week 5: Vibe Week
The signature week. Everyone builds a real internal tool with AI, no code background needed. First builds are imperfect. Iterating is the skill.
Week 6: Operationalize
Quality-control habits, an AI operating rhythm for the team, and a 90-day roadmap. We close with a lightning wins round: two minutes each to show one thing that now runs without you.
What Your Team Leaves With
- A shared Business Brain your whole team works from
- Documented, repeatable AI workflows for every GTM function
- A working tool each person built themselves
- A 90-day AI roadmap your leadership can measure against
- Every template, prompt, and framework stays with you
Frequently Asked Questions
How long is the program?
Six weeks. Each week has one 90-minute live working session (teach for 30, build for 45, share for 15) plus a 60-minute office hours drop-in, and the program starts with a 30-minute intake call with each team lead.
How many people can join?
Up to 10 people per team. Small rooms are the point: everyone builds, everyone shares, nobody hides in the back.
What AI tools do we need?
The tools you already pay for. The program is tool-agnostic and runs in Claude, ChatGPT, or Gemini. For private company deliveries, everything runs inside your approved AI environment.
Do we need a technical background?
No. Curiosity and a willingness to iterate are the only requirements. The build week (Vibe Week) is designed specifically for people who have never written code.
Is it virtual or in person?
Live and virtual by default. In-person delivery is available on request.
What does it cost?
A flat program fee per team, not per seat. Reach out for a proposal scoped to your team.
What happens after the six weeks?
Your team leaves with a 90-day AI roadmap and everything running. Many teams continue with monthly workflow tune-ups, and office hours make sure nothing stalls before the program ends.
Ready to make your team AI-operational?