Fractional Growth & GTM Leadership
Senior-level support for startups that need sharper go-to-market strategy, stronger execution, and better alignment across marketing, sales, and operations.
Practical AI for GTM Teams
Hands-on training for teams that want to use AI more effectively across research, content, planning, and day-to-day execution.
Executive AI Coaching
One-on-one coaching for founders and operators who want practical support using AI to improve strategy, communication, and decision-making.
Team AI Office Hours
Ongoing team support designed to turn training into adoption through live Q&A, workflow guidance, and practical problem-solving.
Why Founders Hire Me
Strategic leadership with practical AI experience
I help early-stage and growth-stage startups connect strategy to execution.
That can mean clarifying positioning, improving go-to-market performance, aligning marketing and revenue operations, or helping teams adopt AI in ways that actually support day-to-day work.
What clients value most is that I bring both executive-level thinking and hands-on execution. I know how to build strategy, but I also know how to operationalize it.
Technical + Market Fluency
I bridge product, marketing, and operations so complex technology becomes clear, relevant, and easier to sell.
AI, Applied to Real Work
I help teams move beyond experimentation and into practical adoption through training, coaching, workflow design, and smart implementation.
Growth Systems that Scale
I build the operating rhythms, reporting visibility, and cross-functional alignment that support efficient growth.
A few things I’ve Helped Build
I’ve worked with startups and growth-stage companies across highly competitive B2B markets to strengthen positioning, improve execution, and create momentum where it matters most.
Go-to-market clarity in complex markets
Helped teams sharpen messaging, define category stories, and launch products with stronger market alignment.
Revenue alignment through RevOps
Connected sales, marketing, and customer data into dashboards and reporting rhythms that gave leadership clearer visibility into performance.
Practical AI adoption
Designed GPTs, automations, and workflow solutions that reduced manual work, improved speed, and supported better execution.
Thought leadership that builds credibility
Supported founders and executives with speaking, content, and strategic visibility programs that helped elevate their voice in market.
Sales enablement that supports conversion
Built tools and programs that helped teams communicate value more clearly and move opportunities forward.
Companies I’ve Worked With
What It’s Like to Work With Me
I’m often brought in when a company needs a strategic partner who can quickly see what is missing, bring structure to the chaos, and help teams make progress without adding unnecessary complexity.
She is a rare strategic thinker who can also roll up her sleeves, exactly who is needed in that startup environment, and an impressive leader in a larger corporate one.
Tiffany Lyman Otten
Un-Agency Owner
Her wealth of experience is not only inspiring but enables her to create a vision and in turn implement that vision with amazing speed and efficiency.
Eva Powell
Business Development Leader
Crystal is the most amazing and energetic marketing person in the business. I would say Crystal is an 11 out of 10!
Jason Vaux
Account Executive
To put it bluntly: Crystal walks on water… Mainly because she’s smart enough to freeze it first, put some cleats on and carefully walk across it.
John Hawley
Engineer
Let’s Have a Conversation
Latest news from my blog
See what I’m working on across my professional and personal life.
